So there I was listing a gazillion items on my shop. Made it as far as 409 items. Well on my way to my goal of listing 500 things to list by December 1st. I even had the next 91 items on deck, ready to list. But before I did, I stood back and looked at my shop. With horror I noticed the one thing that sends shivers up my spine.
Too many items. Too many pages. Too much scrolling. Along the way, during my race toward 500 items, I turned my cute boutique into a supermarché. It was a hot mess. I wasn’t the only one that thought so. The stats on my page began to plummet. Everything became very quiet. Something had to be done. Something I didn’t want to do.
I opened a second shop.
You can take the girl out of the advertising agency but you can’t take the advertising agency out of the girl. It’s like I KonMari-ed my shops. And yes, it brings me joy to see it untangled.
I’ve learned so much about The 500 Things Experiment. How more isn’t better. How anything beyond 200 items leads to scroll fatigue which leads to sluggish stats. How the photo market is saturated on Etsy and the sluggishness of saturation can infiltrate what’s selling well in the original shop.
It’s possible that people just don’t like the photos, but let’s not dwell.
People certainly didn’t like having photos in my original Etsy shop because activity over at the shop slowed to a crawl. Then I unlisted the photos and we returned to a comfortable trot.
Let me be clear:
This isn’t what I wanted. I wanted to hit the 500 items mark and see fireworks of glory. Not so, evidently.
I agonized over opening another shop. You can’t take the stats with you and stats count for a lot in the online world. And don’t get me started on the task ahead of fixing broken links. But that’s how the cookie crumbles. I’d be a fool for continuing to list everything in one place. With everything in one place, it’s not easy to find anything.
I thought I would feel like a big fat failure for not getting the shop to 500 items, but that was more about the fear of running out of ideas on what to sell. (The ideas are still buzzing.) Instead I’m inspired to tell every Etsy seller to learn from this little experiment. So spread the word.
I’ll continue to add to both shops, but each will max out at 200 items each. This really is the art of curating. More isn’t better.
I could be setting myself up for a fail.
I hope this shop splitting doesn’t turn into a fiasco. I don’t know if having a new shop is a good idea. But it’s all about testing. We try. We observe. We learn. We adapt. So off we go, down another road. We’ll see how it goes.